Why is it the country which literally invented olive oil and raised it to new cultural and nutritional heights 2,500 years ago is now struggling to market its olive oil abroad? This is the Greek Olive OIl Farce. Why is it the people who chose to honor their greatest athletes with an olive leaf wreath on their heads in order to promote the health and strength aspect of olive oil consumption no longer wish to do so? The EU health claim implementation is still mired in red tape and under the inlfuence of special interest groups and their delaying tactics. Shame on EFET (Hellenic Food Safety Agency).
Why is it the people who were the most prolific traders of olive oil of all time can no longer market it themselves and they sell it instead in bulk to the Italians? Continue reading The Greek Olive Oil Farce