Tag Archives: athan Gadanidis

Future of Greek Olive Oil

A wise man once said in order to see your future you have to be able to remember your past. What is the future of Greek olive oil? If we look back in history the future is easily known and very bright indeed. Modern Greece inherited a wealth of unestimable value. The high phenolic olive tree. Is it any coincidence over 98% of olive trees in Greece carry within them the highest levels of phenolic compounds found in olive oil which are scientifically proven to have high medicinal value?

Do the modern Greek politicians recognize this fact? NO!

Do they care? NO!

Do they remember their history? NO!

In fact they are trying to bury it. Politicians in concert with EFET (Hellenic Food Safety Agency) along with a few misguided scientists who apparently claim that olive oil is not a medicine it is a food and simply a part of the mediterranean diet.

They have managed to thwart the implementation of the EU health claim regulation 432/2012 spanning 3 Greek governments. Imagine if these individuals and state agencies put the same effort in uplifitng the Hellenic spirit instead of burying it.

Olive oil was considered medicinal by our ancient Hellenic ancestors. They traded this most valuable olive oil across the mediterranean. All evidence points to the fact that Ancient Hellenic culture was the first to recognize the medicinal and nutritional value of olive oil. More specifically they recognized the early harvest olive oil as the most medicinal. It was only 3 years ago they were proven to be so right.

NMR 600
Nuclear Magnetic Resonance, University of Athens

Early harvest olives contain more phenolic compounds than mature olives. This was proven in 2012 when Dr. Magiatis and his team of researchers at the University of Athens discovered the NMR (Nuclear Magnetic Resonance) method of measuring individual phenolic compounds in olive oil.

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The Greatest Olive Oil Marketing Campaign

Our ancient Hellenic culture gave us the ultimate marketing campaign for olives and olive oil. The crowning of a victorious Olympic athlete with a wreath made from wild olive twigs is the greatest olive oil marketing campaign in the history of advertising. Modern Greek politicians and their olive oil industry friends have taken this legacy of greatness and are selling it off in bulk. They need to show true leadership and use their power and influence to organize and uplift the olive oil sector in Greece and not only their narrow individual or regional interests. Too many times our ancient Hellenic culture is used in their marketing campaigns but not in their actions. They boast about our past Hellenic culture, but those in positions of power fail to exemplify it.

There is an ancient Hellenic maxim taken from one of Aesop’s tales “The Boastful Athlete.” In the fable, a proud athlete makes the claim that in the past he achieved a record-breaking long jump in competition on the island of Rhodes. A bystander challenges him to dispense with the boasting and simply repeat his record-breaking jump on the spot: “Here is Rhodes, lets see you jump here!” (ιδού η ρόδος, ιδού και το πήδημα!)

READ FULL ARTICLE ON OLIVEOILTIMES.COM http://www.oliveoiltimes.com/opinion/continuing-slide-of-olive-oil-prices-in-greece/45574