The battle for the hearts and minds of the Greek olive oil culture is raging in modern Greece. The few Greek olive growers that are in a position to overcome the inherent problems of the Greek olive oil industry are succeeding. They use their own resources to update their operations, produce excellent high phenolic extra virgin olive oil, bottle and brand it themselves and sell directly to customers or retail outlets worldwide. The rest are left at the whim and fancy of the local olive oil barons who wish to Continue reading Greek Olive Growers Under Attack
A wise man once said in order to see your future you have to be able to remember your past. What is the future of Greek olive oil? If we look back in history the future is easily known and very bright indeed. Modern Greece inherited a wealth of unestimable value. The high phenolic olive tree. Is it any coincidence over 98% of olive trees in Greece carry within them the highest levels of phenolic compounds found in olive oil which are scientifically proven to have high medicinal value?
Do the modern Greek politicians recognize this fact? NO!
Do they care? NO!
Do they remember their history? NO!
In fact they are trying to bury it. Politicians in concert with EFET (Hellenic Food Safety Agency) along with a few misguided scientists who apparently claim that olive oil is not a medicine it is a food and simply a part of the mediterranean diet.
They have managed to thwart the implementation of the EU health claim regulation 432/2012 spanning 3 Greek governments. Imagine if these individuals and state agencies put the same effort in uplifitng the Hellenic spirit instead of burying it.
Olive oil was considered medicinal by our ancient Hellenic ancestors. They traded this most valuable olive oil across the mediterranean. All evidence points to the fact that Ancient Hellenic culture was the first to recognize the medicinal and nutritional value of olive oil. More specifically they recognized the early harvest olive oil as the most medicinal. It was only 3 years ago they were proven to be so right.
Early harvest olives contain more phenolic compounds than mature olives. This was proven in 2012 when Dr. Magiatis and his team of researchers at the University of Athens discovered the NMR (Nuclear Magnetic Resonance) method of measuring individual phenolic compounds in olive oil.
Why is it the country which literally invented olive oil and raised it to new cultural and nutritional heights 2,500 years ago is now struggling to market its olive oil abroad? This is the Greek Olive OIl Farce. Why is it the people who chose to honor their greatest athletes with an olive leaf wreath on their heads in order to promote the health and strength aspect of olive oil consumption no longer wish to do so? The EU health claim implementation is still mired in red tape and under the inlfuence of special interest groups and their delaying tactics. Shame on EFET (Hellenic Food Safety Agency).
Why is it the people who were the most prolific traders of olive oil of all time can no longer market it themselves and they sell it instead in bulk to the Italians? Continue reading The Greek Olive Oil Farce