DEOLEO claims organoleptic analysis is unreliable. In a stunning turn of events DEOLEO the largest olive oil company in the world defended itself against charges of selling fraudulent and adulterated EVOO by charging that organoleptic analysis is subjective and non-repeatable.
Laboratory Talk · Campden BRI. More articles on: International Olive Council IOC, olive oil fraud, olive oil quality, Rural Payments Agency (RPA), United Kingdom. North America: Conference Urges Olive Oil Merchants to Monitor their Supply Chain.
The truth is finally out! Wine tasters have ruled the olive oil tasting world for over a century. The question is why gauge the taste of olive oil as if it was a sipping wine? The world of gourmet chefs promoting the big brands, organoleptic schools and judges have proliferated to the point where everyone who enters gets a medal of some kind. They have latched on the olive oil tasting craze like flies on a dead horse. Now that the prosecutors have started tasting the olive oils on the shelves suddenly the tables are turned. The dirty world of olive oil organoleptic analysis and award shows is suddenly revealed to be a charade and a fraud as well. Is there no honour among thieves? Ha!