Tag Archives: olympia conference

Extra Virgin Olive Oil Reboot

The time is ripe for a global extra virgin olive oil reboot. Plagued by never ending scandals and ongoing fraudulent labelling we need to return to the roots of olive oil marketing. The truth is the health protective and health promoting properties of extra virgin olive oil (EVOO) were marketed far better 2,500 years ago than they are today! Back then they used the Olympics as a marketing tool to showcase the health benefits of olive oil. ( Yes its true Hellenic culture invented marketing as well ) This is why they crowned the winner with a wreath made from an olive branch. Today we market coca cola using the athletes as spokespeople and their achievements as proof. We also Continue reading Extra Virgin Olive Oil Reboot