The Greatest Olive Oil Marketing Campaign

Our ancient Hellenic culture gave us the ultimate marketing campaign for olives and olive oil. The crowning of a victorious Olympic athlete with a wreath made from wild olive twigs is the greatest olive oil marketing campaign in the history of advertising. Modern Greek politicians and their olive oil industry friends have taken this legacy of greatness and are selling it off in bulk. They need to show true leadership and use their power and influence to organize and uplift the olive oil sector in Greece and not only their narrow individual or regional interests. Too many times our ancient Hellenic culture is used in their marketing campaigns but not in their actions. They boast about our past Hellenic culture, but those in positions of power fail to exemplify it.

There is an ancient Hellenic maxim taken from one of Aesop’s tales “The Boastful Athlete.” In the fable, a proud athlete makes the claim that in the past he achieved a record-breaking long jump in competition on the island of Rhodes. A bystander challenges him to dispense with the boasting and simply repeat his record-breaking jump on the spot: “Here is Rhodes, lets see you jump here!” (ιδού η ρόδος, ιδού και το πήδημα!)

READ FULL ARTICLE ON OLIVEOILTIMES.COM http://www.oliveoiltimes.com/opinion/continuing-slide-of-olive-oil-prices-in-greece/45574

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